We have a different way of thinking about

Our Services

INNOVATION DESIGN

Build a transformative innovation program

Innovation is a disciplined process of research and applied creativity that leads to new opportunities to redefine a product, customer or user experience. Our approach and set of tools will allow you to move faster than others in your industry. Create a plan that can anticipate and account for different future possibilities while keeping focus on your current market.

Let’s build a strategy that delivers value to your customers and your business.

Contact us

RELATED PROJECT

INNOVATION DESIGN

Canada Border Services Agency

A persona research project for CBSA gave the agency valuable business intelligence related to traveller errors.

STRATEGIC DIGITAL TRANSFORMATION​

Insights inform digital strategy

Effective digital transformations leverage a profound understanding of the user to change the game and create “conspicuous customer value”. Value that differentiates, inspires loyalty and builds trust. Move beyond digitization and digital forms to think about how design and technology can change your business.

Let’s build a strategy that delivers value to your customers and your business.

Contact us

RELATED PROJECT

STRATEGIC DIGITAL TRANSFORMATION​

Human Resources and Skills Development Canada

Jobs, Skills, and Training: Setting the Stage for Digital Transformation at HRSDC

CUSTOMER EXPERIENCE​

Value-driven design

Deliver innovative services to your users that raise the bar on best in class service design, through focusing first on the compelling value and benefit you can bring to your user. Immerse your team in your users’ needs, define solutions and design to deliver value in remarkable experiences.

Let’s build a strategy that delivers value to your customers and your business.

Contact us

RELATED PROJECT

CUSTOMER EXPERIENCE​

Servus Credit Union​

Using one-on-one interviews and an online survey, DFFRNT developed a comprehensive set of member banking personas to guide the development of Servus’ digital banking products.

TRAINING & ADVISORY​

Build innovation capacity

Move faster and produce better results with a team trained on the strategic use of human centred design to maximum impact. Leverage our decades of experience practicing, teaching and mentoring teams in all verticals and geographies. Bring the customer to the boardroom and leap ahead.

Let’s build a strategy that delivers value to your customers and your business.

Contact us

RELATED PROJECT

TRAINING & ADVISORY​

Innovation, Science and Economic Development

A large UX team within the federal government found the design review process was creating conflict within the unit.

Our Services

OUR CLIENT'S EXPERIENCE

Eimhe

DFFRNT’s approach is all at once human and user centric. UX/UI is crucial to ensure the uptake in utilization while ensuring our value proposition is accurately conveyed with technology. They nailed it!”

Jefferson Roc
Founder @EIMHE

OUR CLIENT'S EXPERIENCE

Work Everywhere

I started this conversation as a real estate person and I would talk strictly about bricks and mortar but DFFRNT kept bringing the conversation back to users and intentionally forcing me to think about the real purpose of this product. What is its impact on humans, both the ones making decisions and the ones experiencing the workspace?”

Shegun Holder
Founder @WorkEverywhere

OUR CLIENT'S EXPERIENCE

Quickplay

They did a series of workshops with our engineering team to introduce some of the concepts of user-centric design and help us shape the mindset from “we have code to deliver” to “we have a business problem to solve.”
Juan Martin
CTO @Quickplay

OUR CLIENT'S EXPERIENCE

Eimhe

DFFRNT’s approach is all at once human and user centric. UX/UI is crucial to ensure the uptake in utilization while ensuring our value proposition is accurately conveyed with technology. They nailed it!”

Jefferson Roc
Founder @EIMHE

OUR CLIENT'S EXPERIENCE

Work Everywhere

I started this conversation as a real estate person and I would talk strictly about bricks and mortar but DFFRNT kept bringing the conversation back to users and intentionally forcing me to think about the real purpose of this product. What is its impact on humans, both the ones making decisions and the ones experiencing the workspace?”

Shegun Holder
Founder @WorkEverywhere

OUR CLIENT'S EXPERIENCE

Quickplay

They did a series of workshops with our engineering team to introduce some of the concepts of user-centric design and help us shape the mindset from “we have code to deliver” to “we have a business problem to solve.”
Juan Martin
CTO @Quickplay
FEATURED BLOG POST
  • Ideas

We’re Wired to Trust AI, Even When It’s Wrong

From confident interfaces to automation bias, this blog explores why we defer to machines, what it’s costing us, and how to build healthier, more skeptical habits when using AI.
FEATURED BLOG POST
  • Ideas

We’re Wired to Trust AI, Even When It’s Wrong

From confident interfaces to automation bias, this blog explores why we defer to machines, what it’s costing us, and how to build healthier, more skeptical habits when using AI.

Methods

Environmental Scanning

Understand your market, where you are with respect to your competitors, what are the gaps, adjacencies, opportunities. Build your strategy on a foundation of knowledge.

Service Blueprints

Asses your business inside and out to identify strategic priorities and measure impact of interventions.

Usability Testing

Ensure your customers can effectively and efficiently accomplish their tasks in a satisfying manner. 

Value Canvas

Ensure your product or service value is in line with your customers needs.

Interviews

Immerse your team in the experience of your customers. Deepen your understanding of their goals.

Progressive Prototyping

Cycle prototype iterations to continuously improve on a design

Design Sprints

Five phases where design and development teams work together to define clear goals, test, and create a roadmap for new developments

Journey Mapping

Research your customer experience lifecycle to identify pain points, service gaps, and new opportunities to impress.

Personas

A memorable character meant to embody the needs and values of a service group

Field Tests

Taking a design and ensuring it serves user needs in the actual environment where it is to be used

Information Architecture

The structure and organization of information to maximize usability within the digital landscape

Top Task Management

A description of every part of the process of accomplishing a particular goal

Methods

Environmental Scanning

Understand your market, where you are with respect to your competitors, and what are the gaps, adjacencies, and opportunities. Build your strategy on a foundation of knowledge.

Service Blueprints

Asses your business inside and out to identify strategic priorities and measure impact of interventions.

Usability Testing

Ensure your customers can effectively and effectively accomplish their tasks in a satisfying manner.

Value Canvas

Ensure your product or service value is in line with your customers needs.

Interviews

Immerse your team in the experience of your customers. Deepen your understanding of their goals.

Progressive Prototyping

Cycle prototype iterations to continuously improve on a design

Design Sprints

Five phases where design and development teams work together to define clear goals, test, and create a roadmap for new developments

Journey Mapping

Research your customer experience lifecycle to identify pain points, service gaps, and new opportunities to impress.

Personas

A memorable character meant to embody the needs and values of a service group

Field Tests

Taking a design and ensuring it serves user needs in the actual environment where it is to be used

Information Architecture

The structure and organization of information to maximize usability within the digital landscape

Top Task Management

A description of every part of the process of accomplishing a particular goal