People are at the core of every product and service, which makes them the focus of our solutions
We live at the intersection of design, technology, business and humans. We diverge and converge, and go deep to provide businesses with the research needed for informed decision-making, from behavioural insights to value models.
Methods
Environmental Scanning
Understand your market, where you are with respect to your competitors, what are the gaps, adjacencies, opportunities. Build your strategy on a foundation of knowledge.
Service Blueprints
Asses your business inside and out to identify strategic priorities and measure impact of interventions.
Usability Testing
Ensure your customers can effectively and effectively accomplish their tasks in a satisfying
manner.
Value Canvas
Ensure your product or service value is in line with your customers needs.
Interviews
Immerse your team in the experience of your customers. Deepen your understanding of their goals.
Progressive Prototyping
Cycle prototype iterations to continuously improve on a design
Design Sprints
Five phases where design and development teams work together to define clear goals, test, and create a roadmap for new developments
Journey Mapping
Research your customer experience lifecycle to identify pain points, service gaps, and new opportunities to impress.
Personas
A memorable character meant to embody the needs and values of a service group
Field Tests
Taking a design and ensuring it serves user needs in the actual environment where it is to be used
Information Architecture
The structure and organization of information to maximize usability within the digital landscape
Top Task Management
A description of every part of the process of accomplishing a particular goal