Privacy Policy

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When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

Websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Your contact information

DFFRNT Inc. and its staff always strive to protect the privacy and the dignity of our clients; our research participants; and our staff in accordance with Canadian Privacy standards.

  • We collect personal information that is volunteered to us in surveys and usability studies, when you subscribe to receive emails from us, etc., and we collect it only for the stated purposes. These data are kept securely and never sold, given, or disclosed to third parties.
  • We record sessions with research participants only with their express permission, and the recordings are anonymized (voices are disguised and personally identifying information is removed) before they are seen by anyone else.
  • We collect email contact information for people that subscribe to our news and resources.
  • We collect and process personal data about users only when we have a legal basis for doing so under the laws of the Province of Ontario.
  • By using our website users agree that they consent to the conditions in this Privacy Policy. You can withdraw your insight by emailing us at [email protected].
  • We collect and process personal data about users only when we have a legal basis to do so.
  • We will also collect email address if you subscribe to our mailing list, for the purpose of emailing the subscriber news or articles.
  • We may disclose user data to any member of our organization who reasonably needs access to it for the purposes set out in the Privacy Policy.

Additional Information

How we protect your data

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed in this Privacy Policy without notifying you first.

We will not sell or share your data with other third parties except if the law or legal proceedings require us to do so.

What data breach procedures we have in place

While we take precautions to ensure the security of user data, there always remains a risk of harm. We are unable to ensure that user data beyond what is reasonably practical on the Internet.

User data will be stored for two years, encrypted on a file server.

Please contact DFFRNT Inc. if you need to verify whether we have collected your personal data, used it, disclosed it, or would like your data to be deleted or would like to exercise your rights in any way.You may contact DFFRNT Inc. at [email protected]

 Data from third parties

We do not receive personally identifiable information about you from third parties except what is publicly available.

What automated decision making we do with user data

User data will be stored for two years, encrypted on a file server. Certain records are destroyed automatically at 24 months.

Industry regulatory disclosure requirements

We may disclose user data to any member of our organization who reasonably needs access to it for the purposes set out in the Privacy Policy.