Focusing on top tasks will give you a customer-centric website and direct management’s attention where it counts.
Category: Ideas
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Four strategies to improve website usability
When a “top task” analysis revealed $200 million in lost revenue opportunities, user-centred design and task performance became strategic goals for this tech company
Is the post-pandemic return to work a wicked problem?
As we return to work after COVID-19, how will strategic design and thinking be changed – and will it become a wicked problem?