Category: Ideas

Blog category

“Synthetic Users” – an emerging risk to the integrity of user research

“Synthetic Users” – an emerging risk to the integrity of user research

As AI-generated personas and deceptive participants enter research spaces, synthetic users are becoming a real threat to the integrity of user insights. Here’s how to spot them—and safeguard your research.

Innovation in Government: Navigating Challenges and Charting the Course

Innovation in Government: Navigating Challenges and Charting the Course

To meet today’s complex public challenges, governments must move beyond incremental reform and intentionally cultivate a culture of innovation grounded in empowered people, adaptive structures, and strategic risk-taking.