As AI-generated personas and deceptive participants enter research spaces, synthetic users are becoming a real threat to the integrity of user insights. Here’s how to spot them—and safeguard your research.
Category: Ideas
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Your Innovation Lab Must Be Human-Centered
To create real value, innovation labs must shift from tech-first thinking to a human-centered mindset—where solving real problems, not showcasing new technology, drives every decision.
Manage Innovation using Horizons
Balancing your innovation portfolio across core, adjacent, and transformational efforts ensures relevance today while building resilience for tomorrow.
How Strategic Foresight Can Drive Innovation Breakthroughs
Innovation can’t rely on guesswork. Strategic foresight equips organizations with tools to anticipate change, uncover bold ideas, and turn future thinking into meaningful action.
Innovation in Government: Navigating Challenges and Charting the Course
To meet today’s complex public challenges, governments must move beyond incremental reform and intentionally cultivate a culture of innovation grounded in empowered people, adaptive structures, and strategic risk-taking.
The seven deadly sins of public sector innovation
Explore this guide to deepen your understanding and enhance your approach to government-led innovation.
The paradox of choice: search, navigation, and content at each phase of your user journey
Too many choices can be overwhelming, so knowing your user’s top tasks will help you create websites and digital services.
How user-centered translation improves usability
For a digital product, the first few words of a heading or link are critical for usability. What happens when these get translated from English to French?
For AI in fintech, user experience still matters
Vigilant AI turned to DFFRNT to map out the user experience for its new AI-enhanced tool for data analysis and supply chain monitoring.
The best website management strategy wrapped up in one slide
Focusing on top tasks will give you a customer-centric website and direct management’s attention where it counts.