In the era of online banking, clients still value the personal relationship with their local branch. They appreciate knowledgeable staff, ask tellers and advisors for input on financial decisions, and overwhelmingly choose face-to-face meetings or phone calls when they have a question or concern.
Category: Customer Experience
Project category
Learning from teaching
What started as brown bag “lunch and learn” sessions over 15 years ago have evolved into a full program of corporate and academic teaching – and we love it!
Meet the dream team of strategic design
We are visionary, intelligent, funny and not afraid to speak out because we are backed by years of experience and knowledge. We are DFFRNT.
Win the war on distraction: a how-to guide for optimal top task performance
In an increasingly distracted world, many users don’t have the capacity for long focus. In website usability testing, we see the negative effect of distractions.
The paradox of choice: search, navigation, and content at each phase of your user journey
Too many choices can be overwhelming, so knowing your user’s top tasks will help you create websites and digital services.
Want an accessible website? Talk to disabled users early and often
To achieve seamless accessibility for digital products and websites, it is essential to integrate accessibility concerns into every stage of the design process. Before you even begin, it is helpful to broaden your definition of disability.
How user-centered translation improves usability
For a digital product, the first few words of a heading or link are critical for usability. What happens when these get translated from English to French?
For AI in fintech, user experience still matters
Vigilant AI turned to DFFRNT to map out the user experience for its new AI-enhanced tool for data analysis and supply chain monitoring.