Our people, our experiences, our perspectives.

Innovation Design

The seven deadly sins of public sector innovation

Explore this guide to deepen your understanding and enhance your approach to government-led innovation.

Innovation Design

The seven deadly sins of public sector innovation

Explore this guide to deepen your understanding and enhance your approach to government-led innovation.

Customer Experience

The paradox of choice: search, navigation, and content at each phase of your user journey

Too many choices can be overwhelming, so knowing your user’s top tasks will help you create websites and digital services.

Customer Experience

Meet the dream team of strategic design

We are visionary, intelligent, funny and not afraid to speak out because we are backed by years of experience and knowledge. We are DFFRNT.

Editorial

National digital ID could be a digital nightmare

Everybody expects to do things quickly and safely on the web. A personal digital ID would help sign on to multiple government services.

Customer Experience

For AI in fintech, user experience still matters

Vigilant AI turned to DFFRNT to map out the user experience for its new AI-enhanced tool for data analysis and supply chain monitoring.

Editorial

User testing: meeting the Treasury Board’s minimum standard is not enough

The Treasury Board’s web standards specify that all government of Canada web properties need to be accessible, interoperable and usable.

Customer Experience

How user-centered translation improves usability

For a digital product, the first few words of a heading or link are critical for usability. What happens when these get translated from English to French?