Defining Strategic Design

DFFRNT strategic design is a measured combination of design thinking, systems thinking, business thinking, transformation thinking(™) to solve the big problems that are restricting your organization’s growth.

We work hand in hand with your team to set goals and business objectives, then, and only then, do we define a bespoke approach to deliver experiences and services that delight users and exceed expectations.

Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities.
Wikipedia
Start with the customer experience, then work back towards the technology - not the other way around.
Steve Jobs
Focus on the user and all else will follow.
Google