Strategic design

Strategic Design elevates the practice and methodology of human centered design to the executive level.

We apply design thinking and service design methodologies to uncover novel opportunities and to enable global business growth. 

Strategic Design impacts overall product or service success, customer engagement and satisfaction, client retention, and is central to solving a number of real world business problems that plague enterprises.

At DFFRNT, we understand that good design goes well beyond pretty pictures.

Strategic Design is a philosophy and a way of approaching product and service creation that allows for efficiency, de-risked decision-making and focus to meet your complex business goals.

Strategic design is informed and actionable. It starts with a vision and is refined through understanding.  It creates roadmaps and future scenarios that guide the development of concepts that are then tested, iterated and prototyped.  Strategic design planning leads tactical execution to deliver in focus and on task.