With the help of DFFRNT, Firstlight Media is pivoting from managed services to licensing its technology platform. The new business model prepares this Canadian company to capitalize on the proliferation of digital entertainment and streaming video providers.
Firstlight Media provides an advanced technology platform that can deliver premium video content to any device over any network, paired with user engagement software. Its target market is Tier 1 operators of streaming video services, live events, media companies, and paid TV services. Firstlight purchased the Quickplay platform and managed services business in 2020.
As a managed services company, content ingestion, metadata enrichment, assigning policies, and publishing were all performed by Firstlight employees. When the transformation is complete, clients will purchase a license for various Firstlight applications and perform those functions themselves. This change requires a different perspective, redesign of the user interface, and modifications to workflows.
Firstlight’s system and operating interface need to be redesigned for a new type of user. What was previously a tool for internal use is now becoming a flagship product for industry clients. DFFRNT is partnering with Firstlight to achieve this enterprise-level transformation.
We are re-thinking the entire user interface, making workflows more efficient, and optimizing the structure and navigational architecture to improve the customer experience. At the same time, we are beginning the vision process for the next generation of the product.
This suite of products will be someone’s primary tool for doing their job. So the fundamental strategic design question is: How do we help them accomplish their task quickly and easily, without friction?
We’re applying science; we’re applying best practices; we’re applying primary and secondary research to guide product design because these decisions about functionality and workflow are too expensive and too difficult to change once they’ve been made. Good product design can have a massive impact on uptake and adoption by users.
The result will be a product that intentionally focuses on satisfying the needs of customers and end-users by facilitating their interactions and simplifying complex processes. Thus, we relentlessly focus on the end-user experience to create a best-in-class product.
The redesign of Firstlight’s video streaming platform and its business transformation is guided by regular interaction with users and a formal review process.
Stay tuned for results from this project-in-progress, coming soon.