Scott Smith is a co-founder of Neo Insight. He brings three decades of experience at the intersection of what users really need vis-a-vis how products and services meet user needs. His experience includes business analysis, qualitative research methods, product management, market analysis, and competitive strategy. Before Neo Insight he was with Nortel in the U.S. and Canada, and in telecommunications marketing. Scott has led over a hundred user experience research projects. This includes hundreds of workshops, user testing sessions, and discussion groups. He has managed portfolios of hardware, software, and services, built channels to market, and presented to thousands of customers. He has written market strategies and commercial specifications, innovated competitive intelligence techniques, written strategic plans, managed intellectual property, managed user-centred design teams, and established trend-monitoring forums. He has designed and led training and workshops for a variety of outcomes such as applying user values, personas and design scenarios, competitive strategy, intellectual property strategies, Japan innovations, scenario planning, and technology adoption. His research has been published in Nortel’s corporate magazine. His undergraduate B.A. honours degree is in Business, Economics, and Philosophy. His M.B.A. degree program included Operations Management, Advertising, and Public Policy at the University of Minnesota Graduate School of Management.