Since co-founding Neo Insight in 2002, Mike has led over a hundred user experience projects for government and high-tech clients. Mike brought 15 years of experience in telecommunications product and service design and in design management. He built the first Interaction Design team in British Telecom, prototyped their first multi-media applications (interactive TV and airline seat-back systems), and directed a corporate usability program. He delivered BT’s new brand identity on-screen, produced Corporate ‘Look and Feel’ Standards, and implemented user-centered design process changes for the Consumer Products division. Prior to that, Mike spent 10 years in retail point-of-sale and financial systems. Mike has an Honours degree in Psychology and an MSc in Computer Science. He has published and presented on Human Factors techniques at international conferences, run workshops as part of the UK Government’s ‘Usability Now!’ initiative, and chaired CapCHI – Ottawa’s Computer-Human Interaction professional chapter. He has designed and led multiple training programs, workshops, and a variety of research tools and techniques.